Angella Newell and Hayley Sudbury, founders of The Tasting Sessions, are redefining the way people experience food and drink in London.
Unearthing some of London’s hidden locations and talents, they create multi-sensory adventures uniting food and drink with all elements of design from art to music, film and fashion.
It’s not surprising to learn that Angella and Hayley are not only gastronomic adventurers but tech-savvy entrepreneurs who live and work in Tech City.
Newell comments “Initially what attracted us to living in East London was a real creative energy and excitement that exists in this part of town. Our first office was one desk in a shared space on Hoxton Square and we’d take over the boardroom with our large creative teams in the evenings”.
Featuring a range of experiences from private dinners to large experiential events. The Tasting Sessions is headquartered in London and the founders will be launching a beta social dining site and mobile app both here and New York in July 2011.
“The Tasting Sessions has been curating a journey through the finest, the rarest, the most interesting and the unusual. The next natural step for us is to use local, social and mobile technology to expand our international reach to major cities around the world”, explains Sudbury.
Other experiences created by The Tasting Sessions:
For the past 2 years, The Tasting Sessions has been reinventing the food and drink experience. You never quite know what’s going to happen. Here are a few of our favourites:
In December of 2009 The Tasting Sessions launched a new movement in food and drink festivals taking guests Towards a Fluid State. A wild immersive journey filled with live art installations, eclectic performances in a hidden speakeasy and a voluptuous feast. The festival profiled flights of Whisky, Gin, Sake, Cognac and Natural & Biodynamic wine matched with delicious pieces of food, and showcased some of the UK’s hottest emerging contemporary artists, musicians, set and fashion designers.
At the chocolate and booze experience, Deliver Us From Innocence, guests were challenged with temptations of biblical proportions. Taken on a journey through a fairytale forest they followed “Mr Truffus” through a cupboard door into BarNarnia and handpicked caged, golden apples from the Tree of Knowledge in the Garden of Eden.
Guests became part of a live TV audience where Snow White, a young Cockney lad in dress, demonstrated the best way to cook with poison apples. Little Red Riding Hood proved to be less innocent than the legend when the Woodcutter (who was also the Wolf) tried to have his way with her. Each experience included a mind-blowing chocolate and alcohol pairing with creatively themed food produced by Michelin starred chefs.