News: Firebox.com Announces Move to Tech City

Firebox.com moves to Tech City

London, Monday 3rd October 2011: Today Firebox.com has moved its headquarters to Tech City London, the area fondly referred to by many local companies as Silicon Roundabout. Rapidly becoming the digital capital of Europe, Silicon Roundabout is home to some of the UK’s most innovative digital companies.

Firebox.com, which has been based in Streatham for 10 years, has packed its bags in order take the next step in its evolution.

Paul Zimmerman, CEO of Firebox.com said: “Our customers are really important to us; it’s not enough to provide innovative product – consumers want to be a part of the company and receive exceptional service. By moving East we believe we’ll find the resources that will allow Firebox.com to continue to provide something more than the average store.”

Firebox.com has seen phenomenal growth in the last year with orders rising by 35%; the East London move will allow the company to invest in innovative technological developments and keep abreast of changes and trends in the market.

Continuing, Zimmerman said: “It made sense for Firebox.com to set up in Streatham; rents were low and the area offered great transport links. However, as the company has grown, we feel now the time is right to be surrounded by like-minded tech, media and creative companies who can offer interesting solutions and ideas to our business.”

Firebox.com is in good company – joining the online retailer in its new Shoreditch home are some of the best creative companies in the UK, including Moo.com, Film London, Mother Advertising and Mind Candy; creators of the kids’ social networking phenomenon Moshi Monsters. Founded by Michael Acton Smith, Mind Candy is the sister company to the quirky online retailer and the move to the area means that, for the first time, both companies will be working in the same building.

Tech City London has hit the headlines recently as its rapid growth is making East London one of the world’s leading centres of digital innovation. Just last week Google announced that it had leased a 7-storey building in the area to offer office space and assistance to new tech start-ups. The area is now home to more than 500 digital and technology companies.

Eric Van Der Kleij, Chief Executive, Tech City Investment Organisation, said: “We are excited that an industry leader like Firebox.com is joining the Tech City community. The move East is a great example of innovative companies looking to tap in to the creativity and talent of the area. With more start-ups and companies like Firebox.com moving to Tech City, we can expect to see further growth and even more success.”

– Ends –

Editor’s Notes

For more information about Firebox.com, high res images or interviews with Paul Zimmerman please contact Charlie Morgan or Maz Beagley:

e: [email protected]

t: 020 7197 12 68/69

For more information about Tech City London please contact Giles Harrison:

e: [email protected]

t: 020 7413 3751 

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