This week we’re taking a look at the future of cloud computing, courtesy of Jeff Peel of Quadriga Consulting, who’s one of the team behind this month’s Mobile Cloud Summit, taking place on 21st September at The Trampery – let us know what you think!

Jeff Peel of Quadriga Consulting

Mobility and The Cloud Meet in Tech City

At this year’s mobile world congress in Barcelona there were two clear, overriding themes: Android phones and Apps. Since launching its revolutionary new iPhone, Apple had very quickly cornered the market for smartphones. But with Google’s Android platform the doors were opened to a whole new slew of smart phone players and apps developers. Suddenly RIM/Blackberry and Nokia/Microsoft were in catch-up.

But a sub-text at Barcelona was the extent to which the new mobility – mass-market, internet enabled smartphones – might change the world. With the emergence of the mobile cloud – services and applications delivered to pervasive mobile devices via the cloud – new socialising and working patterns are emerging. Social media is now becoming mobile and advertising is rushing to the mobile device to take advantage of presence, location and context. And new, cheap, smartphones are penetrating less developed economies – even sub-Saharan Africa. Suddenly the world might just be connected faster than we ever thought.

Here at Quadriga Consulting we thought it might be interesting to bring together technology leaders and entrepreneurs, venture capital firms and legal experts to discuss how mobility and cloud are morphing to change business and society, and how organisations need to adapt to maximise the opportunities the mobile cloud presents. We don’t have the answers – but by getting the experts together we might get a glimpse of what the future might look like. And we thought it would be fun to do this right in the heart of London’s emerging ‘mobile cloud’ scene in Tech City.

Mobile Cloud Summit – will include leading venture capitalists like Andrea Traversone of Amadeus Capital Partners and Brian Caulfield of DFJ Esprit. We also have the big gorilla firms that are active in mobile cloud like Cisco, Juniper, Good Technology – as well as leading integrators like Logica. Plus the cloud and hosting sector is represented by the Cloud Industry Forum’s Chairman, Andy Burton. Legal aspects of the cloud will be discussed by Taylor Wessing’s Technology Partner Graham Haan and we’ll have mobile analysts like Vishal Jain of The 451 Group. Plus Bill McCluggage, Deputy CIO of the UK Government, will be providing the government’s perspective on the mobile cloud. We’ll also have mobile advertising gurus like Paul Amsellem of Mobile Network Group.

Our hope is that speakers and delegates will stir things up a bit – challenge the notions we have about how mobile technology will be used by business and society at large. We’ll perhaps glimpse the future and also get a sense of what new seeds of change are beginning to sprout in the mobile cloud ecosystem.

Mobile Cloud Summit is being held at a brand new conference venue in London’s ‘Tech City’ area of London – The Trampery in Shoreditch. Further details of the event and booking details can be found at www.mobilecloudsummit.com.

Jeff Peel is MD of Quadriga Consulting Ltd

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