Cardiff & Swansea

By

Emma J

Last Updated: 11, September 2024

Cardiff & Swansea

  Number of Digital Jobs
  Digital GVA
  Startup Births
  Digital Concentration
  Average Advertised Digital Salary
  Tech Sector Growth Potential

What’s there

The Welsh economy may have been built on coal, but Cardiff & Swansea are now building an impressive digital tech cluster.

Cardiff University’s National Software Academy is producing work-ready software engineering graduates and the Alacrity Foundation is nurturing the next generation of entrepreneurs. Meanwhile, Innovation Point helps to drive growth and Cardiff Start, Wales’s largest startup community, connects entrepreneurs.

The burgeoning digital tech sector is fuelled by robust infrastructure, excellent universities and competitive costs. Only two hours from London, it is attracting an increasing number of businesses.

What’s new

Last year, the UK Government announced an annual £10 million of Government support until 2020/21 for a new Compound Semiconductor Applications Catapult based in Cardiff.

The University of South Wales, in collaboration with Innovation Point, launched the National Cyber Security Academy to educate highly-skilled cyber security graduates for the future.

What’s up next

The Welsh Government’s ‘Superfast’ programme offers connection to next-generation broadband, with connectivity spreading at a pace across Wales. The £1.28 billion Cardiff Capital Region City Deal plans include a world-class metro system and a series of measures aiming to drive digital innovation across South East Wales.

Not content with that, the Swansea Bay City Region’s £500 million deal aims to transform the region into a digital super-hub building on the strengths of the local University and Tidal Lagoon. The Development Bank of Wales, due to launch this year, will provide more than £1 billion of investment support to Welsh business.

Finally, Cardiff Metropolitan will be opening a new Cardiff School of Technologies in Cardiff City centre. The new school will specialise in digital media, data science and design technologies.

  • Chris Ganje

    CEO & Co-Founder, AMPLYFI

    What we do

    AMPLYFI is a leading Cardiff-based startup that has developed an artificial intelligence software platform, DataVoyant. By leveraging all open-source data in the Surface and Deep Web, DataVoyant is set to revolutionise the business intelligence sector.

    Why Cardiff & Swansea?

    We have tremendous support from core components of the Welsh innovation ecosystem: investment from Finance Wales, funding from the Welsh Government, backing by NatWest’s accelerator Entrepreneurial Spark, and access to some of Europe’s most successful entrepreneurs.

  • Richard Theo

    CEO & Founder, Wealthify

    What we do

    Wealthify is a major player in the exciting new robo-investing sector, offering a low-cost alternative to traditional investing. We are an easy, affordable online investment service open to anyone who wants to start investing.

    Why Cardiff & Swansea?

    Cardiff is a fast-growing centre of excellence in fintech. There’s a strong and growing community of small digital tech startups in the area – reflected in the number of tech-hub shared working spaces across the city. This has created a supportive environment for startups.

Economic stats

17471 Number of Digital Jobs Number of digital jobs – An estimation of employment in the digital tech industries and the digital tech economy. The APS has allowed us to capture digital embeddedness, that is digital experts working in non-digital industries. It also coves freelancers and self-employed workers. (Source: ONS Annual Population Survey)

0.42 Digital Concentration Digital concentration / Location quotient (LQ) – Indicates the geographic concentration of digital business turnover relative to the UK. A value of one indicates average digital concentration, while a value of greater than one indicates a higher concentration. (Source: BSD)

£392 million Digital GVA GVA (Gross Value Added) – Average digital GVA between 2013-2015. GVA measures the contribution of each economic unit by estimating the value of an output (goods or services) less the value of inputs used in that output’s production process. (Source: ABS/BSD) .

103 Startup Births Startup births – Average number of startup births 2011 – 2015 (Source: BSD)

43459 Average Advertised Digital Salary Average Advertised Digital Salary – Digital tech economy average salary (2016) in each cluster (source: Burning Glass)

Standard of living

7.56 Life Satisfaction Life satisfaction – Life satisfaction (10 pt scale, ONS data)

£185,639 Average House Price Average House Price – Semi Detached Average House Price (Land Registry, Dec 2016)

4.3 Housing Affordability Ratio Housing affordability ratio – House price to salary ratio

Cost of doing business

25 Commercial Rent Per Annum (£ sq/ft) Commercial Rent Per Annum (£ sq/ft) – Prime office rents (JLL< 2016)

JLL Property Data – Cardiff and Swansea

What local startups say is good

89% Overall Quality of Life
76% Tech Sector Growth Potential
71% Cost of Living

What local startups say is a challenge

46% Lack of Supply of Highly Skilled Workers
41% Limited Opportunities to Access Finance
35% Low Level Awareness of a Local Digital Industry
Download more details on survey responses for this cluster